AALTO x Moomin at Paris Fashion Week

Helsinki, 14 degrees

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You can't make a fan of everyone. Stay true to your story, characters, music, art or whatever it is you do and don't care about everyone else who doesn't like it. Life isn't perfect.

By now, I've expressed my love for the Moomins & their creator Tove Jansson several times on the blog. If you've missed it, I've explained it the best in this earlier blog post. This week the Moomins have been on every fashionista's lips, since AALTO, a Finnish designer brand, created in Paris by Finnish Tuomas Merikoski, made a collection for Spring/Summer 2017 with these beloved characters! According to Moomin.com: "the brand identity of AALTO is based on Tuomas Merikoski’s Finnish origins and his vision of the real Finnish identity. The Finnish youth culture, contrasts and taboos are the key factors in his creative process – a bit similar Tove Jansson had in her Moomin books." AALTO’s latest collection, named Uusi Fantasia (direct translation: new fantasy), features the beautiful drawings by Helsinki-born Tove Jansson from the book Dangerous Journey. I've written about this book & its theme in this earlier blog post. This collection by AALTO was presented at the Paris Fashion Week on last Tuesday, September 27, 2016. I was so happy to see a little piece of the North in France! Oh, if I only could get my hands on those Moomin slippers! This is the second fashion collection with the Moomins, the first "Moomin by Ivana Helsinki" was launched by Ivana Helsinki in 2014.

Olen useasti maininnut blogissa kuinka paljon pidän & välitän muumeista sekä Tove Janssonista. Jos olet missanut nämä aikaisemmat maininnat, niin olen selittänyt suhteeni muumeihin & Toveen parhaiten tässä aikaisemmassa blogikirjoituksessa. Tällä viikolla muumit ovat olleet jokaisen muotitietoisen huulilla koska kotimainen vaatemerkki AALTO loi & esitteli muumiteemaisen kevät-/kesämalliston ensi vuodelle Pariisin muotiviikoilla. Moomin.com -sivuston mukaan vaatemerkin brändi-identiteetti kuvastaa suomalaista nuorisokulttuuria, kontrasteja ja tabuja - teemoja, jotka ovat olleet tärkeitä myös Toven muumikirjoissa. Uusi kevät-/kesämallisto on nimeltään Uusi Fantasia ja siinä esiintyy Toven kuvitusta kirjasta nimeltään "Vaarallinen Matka". Olen aikaisemmin maininnut kyseisen kirjan & sen kuvitusta tässä blogikirjoituksessa. On mielestäni todella hienoa, että muumit, pienenä palana Suomea, olivat esillä Ranskassa! Voi, kuinka saisin käsiini nuo muumikengät? Tämä oli jo toinen muotimallisto, jossa muumit olivat mukana. Ensimmäinen lanseerattiin vuonna 2014 Ivana Helsingin toimesta. 

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What do you think about this fashion collection? Could you think of a happier theme for a collection than the Moomins? Is there a specific character that you would like to see on a fashion runway / that you would like to wear?

Mitä mieltä olet tästä mallistosta? Pukisitko itsesi muumeihin? Onko sinulla kenties joku muu suosikkihahmo, jonka haluaisit nähdä muotinäytöslavalla?

 

4 comments

  1. I liked Aalto! The trench coat with a different fabric is really cool, such a great idea - elegant and at the same time edgy! Hope you have a very nice week!
    DenisesPlanet.com

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    1. Me too! I agree about the trench coat! Thank you Denise for your kind comment, hope you have a great week as well!

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  2. I also like those slippers - they're definitely my kind of comfy shoes! and I would definitely wear the trench coat. I can imagine the prices though :P about your question - I even can't tell right now if there is such character I would also like to wear... maybe a cute one besides the Moomins? :)

    Maiken - Part of me

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    1. Right?! The slippers are just lovely! I would love to know what cartoon characters you consider cute :)

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